A trade mark is a legal right that protects your brand. It’s one of a range of intellectual property rights along with patents, copyright and registered designs.
Often, people use the names of the different intellectual property rights interchangeably. For example, sometimes they will say that they want to copyright their logo or patent their business name, and whilst this isn’t actually correct, generally we know what they mean.
However, each form of intellectual property actually protects something different so ideally, the correct names should always be used.
Now, back to trade marks and what they do.
Think about your brand as a badge of origin. When someone sees your brand name or logo, they should think of you and what you stand for. So, the last thing you want is for someone to steal that identity.
It could be very damaging for your business if someone else was to sell their products and services using your branding, or for them to set up fake social media profiles and imitate you online.
When you have a registered trade mark, you can stop this. The law gives you the exclusive right to use it in relation to the products and services you have registered it for.
Our services can also remind you through our website.