Trade marks don’t last forever. They only last for 10 years at a time and then they must be renewed. However, so long as you are still using your trade marks (see above) you can keep renewing them for as long as you need to.
The Intellectual Property Office usually sends out reminders around six months prior to your registration expiring and inviting you to renew. However, you should not rely on these reminders and ensure that you have proper systems in place to ensure they don’t get missed.
Having this backup is essential because your contact details could easily change over the course of 10 years. If you haven’t updated your records with the Intellectual Property Office there is no way they will be able to contact you.
When you’re renewing your trade marks, it’s a good opportunity to check that they are still relevant. Often you will find that your brand has evolved or that you are selling different products and services to when your trade mark was registered.
Therefore, you may want to register a new trade mark rather than renewing an existing one. This is important because if your trade mark was ever infringed, the infringement will be judged against your registered trade mark and this may not be the brand you are actually using.
Our services can also remind you through our website.