1. A responsive website design enhances user experiences:
Online websites rely on their end-user for the optimal functioning of their business, and thus the end-user experience is pretty much critical for the website owners. With the help of these responsive websites, the brands can influence people to their website and convince them to come back again. What happens when a user opens the website of your brand on their mobile phone and it takes forever to get completed? It negatively impacts the business and can be easily controlled and eliminated with the help of a responsive website design.
2. High search engine ranking:
With the use of responsive website design, zooming and scrolling of the website are kept to a minimum and this helps in the SEO optimization of the site. Search engines prefer websites that are responsive, user friendly, and enhances end-user experiences. Responsiveness is the number one criteria for SEO rankings and this can be achieved by making the website of a brand highly responsive.
3. Attracts a lot of mobile traffic:
Research studies report that more than 75% of the global traffic for a website comes from mobile devices and these gadgets are responsible for gathering the global internet traffic. This shows the importance of having a website that performs great on all mobile devices. With the help of a responsive design, it is possible to optimize the mobile traffic and pull them towards the sales funnel.
4. Helps with website analytics and reporting:
With the help of a responsive design, there will not be a need to track the user journeys and the conversion paths. It is will be optimized with google analytics to helps with website tracking and reporting. In the responsive website, all of the tracking and the analytics will be compiled into a single report, thus helping with easy analytics and monitoring of the websites.
5. Enhances the offline browsing experiences of the users:
A responsive website design helps the owners of the website to deliver high-quality content to its audience across the different devices and also improves the offline browsing capabilities of the websites by enabling it with HTML and other software tags. Thus, the application of the website can be highly consumed on the move, even when an active internet connection is absent.
6. Helps in easy maintenance of the website:
A responsive website design is very easy to maintain as it has minimal content to manage. It is also easy to optimize these websites with the help of layout and workflow tools. The multi-device experience of these sites can be managed with a single administration and they are also available in many styles to be optimized and reused in different platforms.