Hire Front Desk Staff Who Can Prioritize Both Branding and Security

The people in charge of greeting visitors play the most important role in making a good impression. After all, all the cheerful signage in the world won’t feel welcoming if the people greeting visitors are stiff, distracted, or rude.

Most employers know how important it is to hire someone with great people skills for the front desk. Coworking spaces, in particular, will want to look for someone who understands the power of the brand, and who can represent that brand well with the way they dress and act.

However, there is another dimension of responsibility that’s ideal for your front desk staff or administrators, and that’s the role of handling visitor security and safety.

Coworking spaces, like other offices, are well-served by having someone at the front desk who manages the entire visitor experience, including details like security.

In fact, many offices are changing front desk staff titles and job structures to reflect this added responsibility. A few options include Administrative Chief of Staff, Chief Executive Administrator, and Director of Administration.

When your front office staff understands security needs as well as branding needs and is willing to make suggestions on how to improve the check-in process from both perspectives, you’ll have a powerful asset in your hands.

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