Keep a look out for infringers and new applications

When you register a trade mark, you are given the exclusive right to use it for the goods and services it is registered for. So, if you find anyone using it without your permission, you should stop them.

If you don’t take steps to clamp down on these infringers, you could find that your rights are severely diluted or even lost altogether.

You also need to be vigilant and look out for any new trade mark applications that may conflict with yours.

The Intellectual Property Office used to prevent similar applications from being registered, but they do not do this anymore. Instead, they leave it to the owner of the existing trade mark to oppose the application if they think it will cause them any problems.

Again, the Intellectual Property Office will usually notify you of any applications that they think will conflict with yours, but not always. It’s your responsibility to keep a look out for these applications, not theirs.

Alternatively, you can easily do this yourself.

In some of my other articles, I have explained about my Brand Protection Toolkit which takes you step by step through the process of registering a trade mark.

However, one of the additional benefits of the toolkit is that it also explains how to protect your brand after it has been registered. Basically, it covers the issues I have raised above, but in much more detail and explains how you can guard against them, yourself.

It even includes a sample “cease and desist” letter so you can take immediate action against any infringers you find, who are using your brand without permission.

Our services can also remind you through our website.

We even have Facebook, Instagram and Linked in! Comment or like if your more of the social media type 😉

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