Web designers come in a variety of shapes and sizes.
Types of Web Designers
There are different types of web designers, each focusing on a unique and specific type of work. These are:
- User Experience (UX)
- User Interface (UI)
- Visual
UX Designers
UX designers help ensure the website is structured in a way that engages visitors and delivers a positive experience. Their role is to create human-centric designs that are based on data-driven decisions. This involves conducting a lot of research and testing to gather and analyze data, which is used to inform their final design choices.
UI Designers
UI designers also play an important role in the design of a website. In addition to the experience it provides, they also prioritize interactions. More specifically, their role is to enhance the usability of a website and optimize it in a way that helps encourage conversions.
Visual Designers
Visual designers, as the title suggests, work with the layout and visual elements of a website. This work combines certain aspects of both UX and UI design The duties of a visual designer are based on ensuring that the interface is both aesthetically pleasing and easy to use.
Most web designers use a handful of tools, software, and programs to perform their tasks. The most important of these are design and editing software and programs, such as Adobe Photoshop, for example.
They may also use stock photography resources, as well as image optimization and compression tools. Additionally, web designers often use a CMS such as WordPress, and a website builder platform like Elementor.
The Skill Sets Web Designers Need
The skill sets web designers require to be successful vary, depending on each person’s specific role and specialty. However, generally speaking, some important skills include:
- HTML and CSS knowledge
- Responsive and interaction design
- Conversion Rate Optimization (CRO)
- User journey mapping
- Wireframing and prototyping
- Branding, colour therapy and typography
- Design tools and software
There are also a number of non-technical skills that are important for web designers to have. For example, strong communication skills are necessary for properly communicating with clients to set and manage expectations. Additionally, having the ability to collaborate with others on a team, such as web developers, is important for ensuring that each project goes as smoothly as possible.
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